Nyasha Musarurwa
Founder & CEO
It all began as a vision for me, to have a brand created by us, for us. A brand that walks in the same shoes as it’s customers and understands every detail about living and breathing a natural hair lifestyle. And here I am today, 9 years later, years filled with research, experiments, studies and everything in-between to make sure only the highest quality product would end up in your must have hair care products collection. I have created a brand that is committed to delivering products free from harm and chemicals by selecting only the best quality ingredients that will not only make your natural hair journey bearable, but also transform and restore your hair for good.
Every single ingredient in all the products has been single handedly picked by me and my team of experts with more than 50 years of experience in the haircare industry have formulated these to produce high quality products I am so proud of. I also test every product on my hair, sample after sample until I get the best final product ready to be used by you, because you my Queen deserve only the best! And trust me I am a bit fussy and hard to please haha.!!
I understand how important hair is to us and how having an unhealthy one can make one feel uncomfortable, loose self confidence and have low self esteem. I’ve been there before and trust me when I say it is not a pleasant place. Because our products work, that smile on your face when you start seeing results from consistently using our products means everything to us.
Reina is not just a natural hair brand but a safe space for fellow black women to thrive successfully and boost their confidence. A safe space and the final destination to all your hair problems.
You are welcome to Reina, please feel at home this is your space and I will continue to create products you will love and trust.
All my love! xoxo
Viola Ekene
Creative Director and Digital Marketing Strategist
I started off as a beauty and lifestyle blogger where I shared beauty tips consistently for over 4 years before I decided to fully venture into digital media marketing for beauty brands 2 years ago. During this time, I also hosted a beauty show called ‘Beauty Hub’ on award winning radio station; UNIZIK 94.1FM where I shared beauty tips and interviewed beauty entrepreneurs around the world.
With these experiences, I discovered a problem and this problem is that most beauty entrepreneurs burn out from having to figure out how to position their brand online, get seen and achieve their digital marketing goals while juggling with the production aspect of their business and living a balanced life. This birthed the idea of Social Butterfly Haven; a beauty marketing agency to take off this burden on beauty entrepreneurs. I brought that expertise of beauty content marketing through storytelling to Reina HairCare.
So over here, let’s just say my digital marketing agency wears many hats in terms of dishing out unique natural hair content for Reina’s website, and social media platforms as well as email marketing and product photography. I love Reina HairCare and trust me when I say, you’ll love it here too. Stick around and while casually strolling on the website, purchase two or more products and use them. Within a few days of usage, you’ll be mind blown and you’ll definitely come back for more. Cheers!
